Direct Selling

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Career Scope

Today, Direct selling (Network Marketing) has become a common destination for people from all walks of life. Students, housewives, employees, business persons and professionals are considering being a part of the direct selling industry due to its ever-growing significance and relevance. Hence direct selling may well turn out to be a more all-embracing trend, influencing more lives on the surface of the earth, than many other trends of the past.

Replacing the age-old business pattern driven by manual procedures, the direct selling industry has drastically changed thanks to information Technology and Telecommunication breakthroughs. E commerce has added its own flavor to direct selling and has been able to provide opportunities and advantages that may be unavailable to many other professions.

If you're seriously considering Working from Home, you're not alone. Some 130 Million Americans are currently doing so, compared to six million in 1984, according to the National Association of Home-Based Businesses.

In the next five years, it is estimated that as many as one of every two workers will be engaged in a full time or part-time business or doing salaried work at home.

India, which has 18% of the world population, embraced direct selling in the late 90's. The industry is just in its nascent stage. With an adequate legislation in place the industry is expected to explode reaching a new level. However even in the absence of clear legal framework it is heartening to see a huge number of entrepreneurs contributing to the growth of the industry in a positive way.

The industry offers unique advantages over conventional work systems. Some of the salient features are as follows:

" No Huge Business Investment: Direct selling business option comes to you for free except for the fact that you need to spend a small amount of money to buy some sample products of which you are going to be an independent distributor of.
 
" No Risk: Direct selling is such a business model, where you do not have any financial risks whatsoever, provided you stick to industry basics.
 
" Independent Distributorship: This feature offers immense benefits in terms of a free enterprise and independence. In fact a very small percentage of direct sellers are employees of the companies whose products they sell.
 
" Flexible Timing: Most people, who get associated with a direct selling company, work on a part-time basis from their homes. You are free to decide your own time of working that suits you the most.
 
" No Boss, No Reporting: When you work a direct selling business the person to whom you are accountable to, is you yourself than anyone else. In direct selling it's your life and your choice! You are your own boss!
 
" No Infrastructure: It does not require you to buy or rent an office and all the accessories that go with it. The existing infrastructure of your house is more than enough to start your business.
 
" No Area Restriction: Unlike traditional business direct selling business can be carried out anywhere, anytime by anyone, without any geographical boundaries.
 
" No Age Bar: Individuals above the age of 18 (as per the Indian Constitution) can proudly associate with direct selling till the time they feel fit to run their business.
 
" No Educational Qualification Required: The business model is so simple and natural that any sensible person with basic literacy can be successful, just by adhering to basic industry principles. In fact the only pre requisite to be a successful business person is to have a never-ending thirst to learn.
 
" No Previous Experience Required: Unemployment is constantly on the rise and one of the major reasons why an increasing number of youth do not find an appropriate job is because they have neither trained themselves adequately nor have any previous work experience. Direct selling overlooks this factor.
 
" Powerful Training: Direct selling companies train their sales force on various topics including product training, industry training and other skill sets that are required to conduct the business effectively.
 
" Co-operation, No Competition: In direct selling, referring or sharing is the secret of success. It encourages co-operation, not competition.
 
" Homogenous Community/Like Minded people: In direct selling business you meet people who think alike with similar needs, goals, dreams and aspirations.
 
" An Opportunity that is Equal and Just: One significant feature of the direct selling industry is that it has the same yardstick for everyone when it comes to benefits and rewards. In fact the opportunity is just and equal to all.
 
" Earn as Per Your Efforts: One of the major features of direct selling that usually attracts people is the potential earning that is possible in this business. When managed properly, direct selling can change fortunes of an individual dramatically. Success in direct selling is quite predictable, as it is directly proportional to ones efforts.
 
" Creates Employment: It has a tremendous potential to create thousands and thousands of job opportunities across the nation. Especially in a country like India where the Government is under constant pressure to create more and more income-generating opportunities for a vast middle class population, direct selling can be just what the doctor has ordered.
 
" Access to Premium Products: Companies make sincere efforts to source world class product with which they not only try to maintain their market share but also keep their sales force intact. In the bargain its is the end user who is the beneficiary. An end user even in a remotest village gets an access to world class products, which he is deprived of otherwise. Some of the companies have amazing products to offer, especially

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