Although Morinda citrifolia is known. as the Indian mulberry or Och in India, Mengkudo in Malaysia, Ba ji tian in China, Nhau in Southeast Asia, Painkiller bush in the Caribbean, Cheese fruit in Australia, and Nono in Tahiti, it is most commonly known today by the name ancient Hawaiian healers gave it, which is simply Noni. Morinda citrifolia was historically used to treat conditions that affected the respiratory, digestive, nervous, regenerate damaged cells, inhibit tumor growth and immune systems. It was also used to treat joint, skin, and skeletal problems.

Looking into its numerous applications, traditional healers have employed every part of the Noni plant: leaves, roots, bark, seeds, flowers and fruit for medicinal use. Leaves from Noni are used as pain relief and wounds; root extracts lower blood pressure; due to astringent properties the bark is also used to treat malaria; seeds have a purgative action; flower extracts relieve eye inflammations. In ancient cultures Noni was a dietary staple and in others only consumed as a source for nourishment in times of famine.

Noni is known as an Indian Mulberry and is very popular in South India . Its references date back to India 's ancient Sanskrit writings that cite the use of the Och plant in Ayurvedic medicine. In Sanskrit it is known as AAYUSHK, the giver of LIFE!

The Noni fruit has been popular among Polynesians for centuries for its medicinal properties as well as nutritional properties, that is why it was considered very sacred. During World War II, soldiers stationed in the South Pacific ate the fruit for added nourishment. Noni plant has become available in health food stores and online all over the world since many years It is widely available in different forms i.e. capsules, powders, and supplements all over the world.

It is the sixth ranked top-selling herbal supplement in the United States.